- Joined
- Jul 3, 2023
- Messages
- 52
Should fresh Google Ads accounts start with tCPA or tROAS right away, or is it still better to collect data first and switch later? There doesn't seem to be a clear consensus.
Some buyers still follow the traditional progression: Manual CPC or Max Clicks first, then Maximize Conversions, and only after that tCPA or tROAS. Others argue that this approach forces Google to learn from clicks instead of conversions and delays the point where the algorithm can start optimizing for actual business goals.
One Reddit user who claims to have managed more than £3 million in Google and Bing ad spend said he had tested both approaches across dozens of accounts. According to him, launching with Maximize Conversions and a tCPA target often produced better results than starting with click-based campaigns first.
The logic is easy to understand. If the end goal is conversions, why spend money training Google's systems on traffic that may never turn into leads in the first place?
At the same time, not everyone in those discussions had the same experience.
Several buyers reported that fresh accounts launched directly on tCPA either struggled to spend or pushed CPCs much higher than
Some buyers still follow the traditional progression: Manual CPC or Max Clicks first, then Maximize Conversions, and only after that tCPA or tROAS. Others argue that this approach forces Google to learn from clicks instead of conversions and delays the point where the algorithm can start optimizing for actual business goals.
One Reddit user who claims to have managed more than £3 million in Google and Bing ad spend said he had tested both approaches across dozens of accounts. According to him, launching with Maximize Conversions and a tCPA target often produced better results than starting with click-based campaigns first.
The logic is easy to understand. If the end goal is conversions, why spend money training Google's systems on traffic that may never turn into leads in the first place?
At the same time, not everyone in those discussions had the same experience.
Several buyers reported that fresh accounts launched directly on tCPA either struggled to spend or pushed CPCs much higher than
