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What Are Push Notification Ads?

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Nick

🧙🏻‍♂️ Wizard 🔮
Staff Member
Community Leader
Joined
May 7, 2018
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4,571
Push notification ads are one of the most popular ad formats for affiliates for a couple of years.

This is for a couple of reasons:
  • They are profitable
  • They are very affiliate friendly
  • There are lower amounts of bots compared to other sources of traffic

What Are Push Notification Ads?​

Push Notification ads are 100% permission-based. For someone to receive a push ad, they have to click "allow" on a website they visit. If they don't click "allow," they won't receive any push ads.

allow-push-notifications-website-1-png.18353

The website they subscribe to push notifications on doesn't really affect the traffic. Someone could subscribe on an adult website, but not only be interested in adult offers. They may also be into sweepstakes, for example.

After the user is subscribed to a push notification ad feed, they don't have to be on the same site that they subscribed to. They can be on any website and get a notification (advertisement).

zeropark-push-notification-advertisement-preview-example-1024x384-1-png.18354

Because this ad format is permission-based, you generally get higher click-through and conversion rates than traditional ad formats.

If someone no longer wants to receive the ads, they can unsubscribe in their browser. Some browsers even offer the
 
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