Understanding DAU, WAU, and MAU: Essential Metrics for Growth.

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In mobile app and web service development, success depends not only on reaching the widest possible audience but also on understanding how that audience interacts with your product. To evaluate the effectiveness of your promotional strategies, marketers rely on several key engagement metrics — DAU, WAU, and MAU. These indicators help measure user activity and engagement over specific time periods.

What are MAU, DAU, and WAU — and why track them​

These three metrics help affiliate marketers assess the number of users who interact with a product within a certain period. The letters “AU” stand for “Active Users,” while the first letter defines the timeframe: D for daily, W for weekly, and M for monthly.

MAU: Monthly Active Users​

MAU, or Monthly Active Users, represents the number of unique users who have opened or interacted with your application over the past month. For example, if you have 30 users, 10 of whom used your app last month and 20 this month, your MAU for the current month would be 20, regardless of how many times each user logged in.

While MAU doesn’t provide short-term insights, it