📊 Telegram Mini App Metrics: How To Track Success?

[Monetag]

Created a Telegram Mini App and wondering how to track performance? Whether you’re launching or scaling, stats are everything.

What to focus on:

• Retention Rate (Day 1, 7, 30): shows real user engagement – way more reliable than DAU/MAU alone.
• DAU/MAU: good for context, but don’t be fooled by spikes from ads.
• Paying User Rate: know how many users actually convert.
  LTV vs. Cost per User: if you’re spending more than you earn, rethink your funnel.
• K-Factor & Session Depth: track virality and in-app behavior.
  

Tools we recommend:

• TMA Analytics SDK – connects with app catalogs.
  Amplitude – advanced slicing & AI queries.
• Telemetree – for blockchain & TON integrations.
• Redash – clean, visual dashboards.

Tracking isn’t about drowning in data. It’s about understanding what matters and using it to optimize.

Read the full guide and start getting real insights from your Mini App: [link]

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