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Tracking parameters and trackers

RollerAds

mrrandom

Lurker
Joined
Jun 17, 2019
Messages
6
What features tend to be standard for trackers, and what would be considered to be advanced? For the advanced list I don't expect for everything to be named. I was just looking for 2 or 3 examples of things that a beginner isn't likely to need. That way I'm not sold on something that won't help me.

If the list is too long or complicated to answer in a forum post then I'd like to know if tracking parameters in Bing Ads and Google Ads is standard feature or something I should have to check for when it comes to trackers. <---That's what I really want to know. The first paragraph was just me hoping to get an easy answer to a question I can't seem to find the answer to.

Example: If I get a click based on an ad I'd like to know which specific keyword was being bid on. I know Clickmagick can do this with Bing, but I don't see it named as one of the suggested trackers. I'm also assuming it can do it with Google Ads,
 
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