TikTok Shop + Popunder Traffic: How One Affiliate Generated 699K Conversions and $110K Profit

[PropellerAds]

TikTok Shop continues to become one of the most interesting eCommerce opportunities for affiliates and media buyers, especially across Southeast Asia.

A recent PropellerAds case study revealed how one advertiser generated more than 699,000 conversions and over $110,000 in profit during Q1 2026 by combining TikTok Shop offers with Popunder traffic across multiple Asian GEOs.

The campaigns targeted several Asian GEOs: Malaysia Thailand Indonesia Vietnam

The affiliate used a combination of: Popunder traffic CPA Goal SmartCPM High Intent CPM

Instead of aggressively optimizing from day one, the strategy focused on broad testing first. The advertiser launched Run-On-Network (RON) campaigns to collect conversion data across different traffic sources, devices, and GEOs.

Once enough data was gathered, the campaigns were optimized by:

• identifying the best-performing zones
• excluding weak placements
• increasing bids on profitable GEOs
• launching High Intent CPM campaigns on selected traffic sources

Malaysia and Thailand quickly became the top-performing regions:

• Malaysia: 366K+ conversions and $64K+ profit
• Thailand: 329K+ conversions and nearly $38K+ profit

According to the case study, CPA remained between $0.04 and $0.2, while conversion rates reached up to 10% depending