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The Stake Marketing Phenomenon

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maxholy

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Jan 6, 2026
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Hi, afflift!

Recently I made some research on how the crypto casino Stake became a global brand and one of the most recognizable brands in the iGaming and Web3 worlds. My research consists of five parts; there may be more, but for now, there are five. Since there’s a lot of information, I’ll be publishing it in stages. Today, we’ll start with the origins, specifically the years 2013–2017. We’ll explore how two guys built a $2.6 billion gambling empire from scratch.

The Backstory Nobody Talks About
Founders Ed Craven and Bijan Terani met as teenagers while playing RuneScape. They set up an unofficial in-game betting operation, for which they were banned. Most people would have stopped there. But not them. That was the first step for these two into betting and iGaming.

PrimeDice. 2013.
The next project of this duo was PrimeDice — a simple Bitcoin dice game. It was one of the first “provably fair” platforms where players could mathematically verify the result of every roll. The casino generates a hash of the server seed BEFORE the bet is placed. After the game, players can verify and prove that the result is not rigged. In 2013, this was a revolutionary
 
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