Workb3nch
Super Contributor
- Joined
- May 1, 2018
- Messages
- 272
Hi all, so here's a left-field question.
Obviously we know that by optimising the variables in a CPA campaign that we can drill down and scale up the parameters that work.
However, when we're optimising around variables such as device type, wifi/data, carrier etc - what is the rationale behind the optimisations working?
For example, why would X carrier convert better than Y carrier, and X mobile device convert better that Y etc.
Curios at the logic behind the data that actually makes it work.
Cheers all, share your thoughts and experience!
Rich [UK]
p.s it's coming
Obviously we know that by optimising the variables in a CPA campaign that we can drill down and scale up the parameters that work.
However, when we're optimising around variables such as device type, wifi/data, carrier etc - what is the rationale behind the optimisations working?
For example, why would X carrier convert better than Y carrier, and X mobile device convert better that Y etc.
Curios at the logic behind the data that actually makes it work.
Cheers all, share your thoughts and experience!
Rich [UK]
p.s it's coming
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