Testing VPN Offers on Direct Click: A Case Study 🌀

[Roller Ads]

Direct Click is all the rage on our platform, with more and more affiliates jumping on the bandwagon and launching these high-intent campaigns. Considering the consistently growing interest in this format, we’ve decided to run another case study. This time, we aim to highlight not only the capabilities of the format itself but also the importance of testing different offers—because even similar ones (within the same category, GEO, and OS) can perform very differently with comparable traffic. Plus, we’ll show you how to test multiple offers within a single campaign. Buckle up, let’s get rolling!

Testing Offers: Why & How​

Imagine you’re on the hunt for some high-ROI offers in a specific category—VPN, eCommerce, or any other. Usually, to find an effective traffic-offer combination, you need to go beyond just consulting your manager and give offers a test drive yourself. This way, you can see which ones deserve your attention and which ones are just a waste of time.
To do this, you have two options: take the hard route and launch multiple campaigns at once, or save your resources by doing it within a single campaign. You know what to do if you don’t shy away from