Testing New Verticals — What’s Worth the Push in 2026? 📈

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Hey there Afflift community

Our team has been spending some time looking at vertical expansion, and it’s been interesting to compare notes on how different teams are approaching it right now.

Cams, sweepstakes, cybersecurity and casino/games all come up frequently in conversations, but what’s working seems to vary a lot depending on various factors.

Curious to hear how others in the space are thinking about this:

• Are there clear signals you look for before deciding a vertical is worth pushing?
  
  
• What’s something you wish you’d known sooner before testing?
  
  
• Are there clear signals you look for before deciding a vertical is worth pushing?
  
  
• Anything you’ve seen consistently underperform, regardless of setup?
  

Always good to hear how different teams