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- May 14, 2018
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We’re back with another insightful case study, this time focusing on our newest PropellerAds’ ad format called Telegram Ads (which is Telegram mini apps traffic).
This powerful traffic source has once again demonstrated its efficiency, helping our partner optimize their token presale campaign.
Read on to see how they leveraged Telegram Ads to maximize engagement and reduce acquisition costs.
The goal: Boosting token presale success with Telegram Ads
Spoiler: the goal was reached! How? Let’s see.So, warming up potential buyers before the token presale is a smart idea that came to our partner’s mind. It’s true that since tokens have become popular, they have gained massive interest, and millions of them have occurred.
But why do some tokens take off, with both value and popularity surging, while others quickly fade away? The answer is easy: community! The more people buy a token, the more valuable, costly, and viral it gets.
Then, what does a token owner need to make the token skyrocket?
He needs to make it maximally visible to the relevant audience and then gain their trust and interest.
It’s hard to imagine people actively buying a no-name token they saw for
