Guide Statistical Analysis for Affiliate Marketers

[Jimmy]

I didn’t plan on posting this until a few minutes ago. I’d written it, but it was originally the introduction part of another guide I just posted about cutting zones with conversions. Except it really seemed too long as an ‘introduction’ to another guide and I didn’t want to slow down anyone who wanted to read that guide for the practical part.

So I think what I’ll do with this guide is I’ll link to it from the guides I’ve written (or I’m writing, depending on when you’re reading this) so they can get straight to the practical stuff… but I’ll also link to all of those guides at the end of this one, which will make it useful as a bookmark for examples of the practical application of statistical analysis for affiliate marketers.

What is statistical analysis?​

Statistical analysis is the process of summarizing and organizing data as well as drawing conclusions, inferences and insights out of it, in order to make the data meaningful.

In this business we often use the words ‘data’ and ‘statistics’ (or ‘stats’) interchangeably, but these words mean different things. Data on its own (AKA