- Joined
- Dec 10, 2018
- Messages
- 26
Sportsbook Edition is live
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The 2026 World Cup is already underway and is the main driver of sports traffic in the coming weeks. We see partners gradually increasing volumes and becoming more active in betting.
That is why today revenuelab is breaking down one of the key questions: what is the difference for affiliates when working with “local” brands versus products licensed in Curaçao, Costa Rica, Anjouan, and similar jurisdictions.
“Local” licenses such as UKGC, MGA, Ontario, and others require full transparency when acquiring new players: from creatives and branding to responsible gambling messaging and precise bonus terms. At the same time, these brands benefit from strong market recognition and a longer player lifecycle, which means stable, long-term RevShare revenue. However, this stability comes at a cost, as rates are typically lower compared to products operating under licenses like Curaçao or Costa Rica.
Brands with alternative licenses operate under different rules. Curaçao, Costa Rica, Anjouan, and similar jurisdictions impose fewer restrictions on creatives, allow more flexible bonus messaging, and offer greater freedom in product positioning. These brands are usually less established, so conversion on cold traffic may be lower, but this is often offset by stronger offers. RevShare and CPA rates
️The 2026 World Cup is already underway and is the main driver of sports traffic in the coming weeks. We see partners gradually increasing volumes and becoming more active in betting.
That is why today revenuelab is breaking down one of the key questions: what is the difference for affiliates when working with “local” brands versus products licensed in Curaçao, Costa Rica, Anjouan, and similar jurisdictions.
“Local” licenses such as UKGC, MGA, Ontario, and others require full transparency when acquiring new players: from creatives and branding to responsible gambling messaging and precise bonus terms. At the same time, these brands benefit from strong market recognition and a longer player lifecycle, which means stable, long-term RevShare revenue. However, this stability comes at a cost, as rates are typically lower compared to products operating under licenses like Curaçao or Costa Rica.
Brands with alternative licenses operate under different rules. Curaçao, Costa Rica, Anjouan, and similar jurisdictions impose fewer restrictions on creatives, allow more flexible bonus messaging, and offer greater freedom in product positioning. These brands are usually less established, so conversion on cold traffic may be lower, but this is often offset by stronger offers. RevShare and CPA rates
