Sharing a few things that I learned

[Varun]

Hey guys, as you know from my previous follow along I started collecting emails in my gambling campaigns. Here are two things I wanted to share. I'll keep it short

• Over 80% of people who have deposited money into the casino are women. After realizing this, I made a separate campaign on my traffic source which had creatives more catered towards women (Not enough data on this yet, but it is performing slightly better for now). Example : Girls Night Out/ Girls get 2x Bonus and so on and so forth. Now this may be true only for my particular geo so take this information with a grain of salt. But definitely experiment with this if you are running gambling campaigns. Also, there are a higher number of men who have opted into my list but it's the women making the deposits.
• Interact with your subscribers. When I sent e-mails I got some questions like "How do I pay?", "is it safe?" , "SCAM!" etc etc. I created different templates for these emails, and I reply to them once every few days and some of them go on to make deposits. A conversion usually pays out