Hey guys, as you know from my previous follow along I started collecting emails in my gambling campaigns. Here are two things I wanted to share. I'll keep it short
- Over 80% of people who have deposited money into the casino are women. After realizing this, I made a separate campaign on my traffic source which had creatives more catered towards women (Not enough data on this yet, but it is performing slightly better for now). Example : Girls Night Out/ Girls get 2x Bonus and so on and so forth. Now this may be true only for my particular geo so take this information with a grain of salt. But definitely experiment with this if you are running gambling campaigns. Also, there are a higher number of men who have opted into my list but it's the women making the deposits.
- Interact with your subscribers. When I