Scaling Traffic Through Google Ads Demand Gen Campaigns.

[SpyLead]

Many affiliate marketers continue to rely on familiar advertising tools, but recent data shows that Google Ads reaches over 90% of internet users globally. This vast coverage makes it one of the most powerful ecosystems for online promotion.
In 2024, Google introduced a new campaign format — Demand Gen — replacing the previous Discovery campaigns. Though similar in structure, Demand Gen brings expanded capabilities aimed at improving reach, engagement, and conversion rates. This article explores how affiliate marketers can benefit from this format and outlines best practices for launching effective campaigns.

What Is Demand Gen?​

Demand Gen (short for Demand Generation) is designed for advertisers looking to drive awareness and interest through visually rich, multi-format ads. With over 3 billion active users across Google properties and more than 50 billion daily views on YouTube Shorts, the potential scale is immense.
Notably, about 90% of Demand Gen traffic comes from mobile devices, which calls for creatives optimized specifically for mobile viewing. Dynamic visuals, smooth transitions, and eye-catching effects are key components in crafting engaging content for this format.

Google’s machine learning algorithms help deliver relevant ads to the right audience segments,