req: Optimization best practice

[deppstar]

Hi , when test splitting offers ( WITH VARIABLE PAYOUTS ) or landing pages i.e. 3 of them , shoudl i delete the ones that has the highest revenues but only 1 conversion or the one that has the less conversions ? Logic would say to keep those that have high number of conversion hoping to convert at a higher payout (remember: variable payout offers here ) but an expert