- Joined
- Jul 3, 2023
- Messages
- 51
When all media buyers and affiliates are trying to force their way through the same door, it's time to look for a window through which you can reach the target audience of gambling offers almost unhindered. For years, UAC campaigns for classic WebView apps were practically the main entrance for running traffic to online casinos and betting platforms. But in 2025, this door began to creak quite loudly. Moderation takes down accounts or freezes campaigns faster than the algorithm can learn and find a relevant audience; on top of that, the auction is often overheated, so the cost per install (CPI) is also disappointing. Of course, UAC shouldn't be written off entirely, and many affiliates and PPC specialists continue to struggle with this format out of habit, burning budgets on tests and multi-day algorithm training. But those who are not used to waiting are already switching to Demand Gen.
Google introduced this "dark horse" as a potential replacement for Discovery, but its functionality is much broader. The most appealing part is how this format truly finds the most relevant audience by using more unique behavioral patterns and data collected across various Google services. If UAC is a "black box"
Google introduced this "dark horse" as a potential replacement for Discovery, but its functionality is much broader. The most appealing part is how this format truly finds the most relevant audience by using more unique behavioral patterns and data collected across various Google services. If UAC is a "black box"
