Justin Brooke was an intern media buyer for Russell Brunson of clickfunnels long time ago. Now , he has his own company called adskills. And this is what he had to say, if you are not making any sales in your campaign.
The one about Micro-Conversions
Want more ROAS?
Lower CPA/CAC?
If your ads are "working" but the sales just aren’t there, then it's because you’re probably looking in the wrong place.
There is an ad metric almost no one talks about anymore...
Everyone loves to obsess over the big numbers—ROAS, CPA, conversions.
But the real truth?
Those metrics are the scoreboard, but if you want to fix the game, you’ve got to watch each tiny individual play.
Microconversions: The tiny signals telling you exactly where things are breaking before your wallet feels it.
Let me show you how to find the cracks and patch them fast...
Why Most Advertisers "Pause" Ads Instead of Fix Them
Most advertisers only track the end goal—the macroconversion.
-Purchases.
-Booked calls.
-Leads.
But if that final number sucks, they can't explain to you WHY.
I'll tell you why...
Because they ignored the microconversions, along the way to the
