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- Aug 31, 2019
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There haven't been any detailed guides on how to work with the mVAS API, so let's start from the beginning.
With the mVAS API, since you're testing different pages and have full control over the user's journey, you can collect more valuable data, which can help improve your conversion rate (CR). You can also use a pre-lander if you want, but it’s usually better not to, since the offer page itself is already customized the way you want.
There are various companies that provide access to mVAS APIs. From my research, I came across Traffic Company, which has the largest number of offers, and also Mobplus.
There are currently many countries where this option is available, and more are
What is the mVAS API?
In short, by using the mVAS API, you can use your own custom landing pages, tailored exactly as you want—unlike regular mVAS offers, where the advertiser controls the offer page and the rest of the flow. In traditional setups, you don’t know whether the visitor completed the offer or where they go after completing it, and of course, you can’t benefit from them afterward.With the mVAS API, since you're testing different pages and have full control over the user's journey, you can collect more valuable data, which can help improve your conversion rate (CR). You can also use a pre-lander if you want, but it’s usually better not to, since the offer page itself is already customized the way you want.
There are various companies that provide access to mVAS APIs. From my research, I came across Traffic Company, which has the largest number of offers, and also Mobplus.
There are currently many countries where this option is available, and more are