Meet Elina Peshele: Driving Growth and Innovation in Affiliate Payments at WALLETTO

[Walletto]

As Senior Account Manager at WALLETTO, Elina Peshele has spent the past five years helping businesses succeed in the evolving world of fintech, payments, and card issuing solutions. From traditional card programs to specialized solutions for affiliates and media buyers, she has played a key role in expanding WALLETTO's expertise and supporting customers across rapidly changing industries.

Ahead of Affiliate World Europe in Budapest, we spoke with Elina about her journey, the future of affiliate payments, and how WALLETTO helps businesses scale through innovative financial solutions.

Tell us about your journey and growth at WALLETTO.

Early in my career, I became particularly interested in payment cards and started focusing on this area. At that time, WALLETTO mainly specialized in card issuing programs, offering co-branded card solutions for partners that distributed cards to individual users. Together with the team, we successfully developed and promoted this strategy.

Later, we began working with affiliates who needed card solutions for advertising and media buying purposes. This was a completely new and exciting segment for us. To better understand the market, we attended industry events, including exhibition AW in Barcelona, where we spoke directly with customers about their needs and challenges. Those conversations helped