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Increasing Social Reach During Quarantine

LeadStackMedia

Luke

Admin
Staff Member
Community Leader
Joined
Apr 17, 2018
Messages
24,509
Today, I have something a little different I want to talk about. I have a Facebook audience of over 1,100,000 fans for a TV show called It's Always Sunny In Philadelphia. This week, I finally decided to give it some thought and create content around the quarantine currently happening here in the United States (I should have started this weeks ago).

First, I increased my posting frequency so I am posting to my Facebook Page every other hour between 10am and 10pm:

1586366555649-png.9949


I decided to do this because people are sitting at home consuming more content on Facebook. That means they're more likely to see my posts in their News Feed.

Next, I started to think of ways I can convert my content into "quarantine" type posts. It actually turned out to be easier than I thought it would be:

1586366716412-png.9952


and the results have been pretty good:

1586366626293-png.9950


721,000 reach with over 5,000 shares

1586366673364-png.9951


My stats have increased nicely and my overall average reach per post is over 20% most days:

1586366791401-png.9953


Ask anyone with Facebook Pages and they'll complain that Facebook is only showing their posts to 1-5% of their
 
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