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- Sep 12, 2018
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We’re back from i-Con in Cyprus and want to share our impressions. For us, this was already the third conference, so we can compare it not only with other events, but also with previous years.
Overall, i-Con continues to grow and keeps a strong level in terms of organization, booths, and parties. However, the conference itself is noticeably moving away from being positioned purely as a dating event and is becoming a broader event for the performance market.
What we noticed this year:
There were even fewer dating webmasters, but everyone was familiar and open to sharing insights. Logistics to the island are quite complicated, even short flights often require layovers, so many people are waiting for a conference somewhere closer. Scheduling meetings in advance was a lifesaver — we managed to find everyone and have proper conversations. There is more openness to new tests, especially PPS cooperation models. Just a year ago, the market was not ready for this, but now the time has come. Looking only at a high CPL rate when choosing an offer to run no longer works. Large teams are actively pushing female traffic — mostly Facebook mainstream. For now, it looks
