How to Prevent Fake Clicks in Google Ads.

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In the highly competitive world of contextual advertising, some unethical participants resort to click fraud to deplete their competitors' budgets and take their place in the ad rankings. Therefore, protection against click fraud is an essential aspect of any Google Ads campaign. In this article, the team from a service that provides trusted agency accounts for working with Google Ads will examine various types of click fraud, the technologies used by fraudsters, and methods to protect against them.

Types of Click Fraud in Google Ads​

First, it's important to note that those who engage in click fraud—whether they are unethical webmasters, media buyers, or direct advertisers—don’t rely on just one strategy but often combine several. Below is a list of the most common methods, along with a brief explanation of each:

• Professional Clickers: Real people who are paid to deliberately click on competitors' ads.
• Click Fraud Software: Bots created using specialized software that mimic the behavior of real users by clicking on ads.
• Bot Networks: A more harmful type of software, as it is installed on multiple devices without the users’ knowledge.
• Clickjacking: A method that involves placing hidden