How to monetize users who are about to leave your promotional campaign's landing page?

Adsterra

ProPush

Super Contributor
Partner
Joined
Aug 1, 2019
Messages
108
ProPush.me has a feature that lets you monetize users who intend to leave your landing page — BackButton.

With Back Button, you monetize those users who were trying to leave your site using the back button in a browser. According to our tests and the case study involving our partner’s website (you will find the stats below), BackButton can save you 3-4% of your traffic. Say, if you spend up to $10k on website traffic in a month, 3-4% would be $300-$400 you lose.

And how does it work?

You must have heard of our Traffic Back feature before. This one was designed to help you monetize more traffic, while covering different scenarios, including the undesired ones:
  • A user has subscribed to notifications before
  • A user blocks an opt-in request, closes it, or swipes away
  • A user comes from an unsupported platform
And…
  • A user presses the back button in a browser
So, basically, Back Button is one of the TrafficBack tools.

Why use the Back Button?

Back Button feature covers one of the most frequent TrafficBack scenarios, namely the one when your potential subscriber presses
 
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