How to improve your Facebook ad campaign

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After the launch of advertising on Facebook, the situation may develop in the following scenarios:

1. Advertising will give the desired result,
2. There will be no result
3. The result will / will not be, but the ad account will be blocked.

In this article, we will not take into account situations when an advertising account is blocked.

Even if your ad has successfully launched and fulfills its goals, there will come a time when users will get tired of the creative and the affiliate will need to either invent a new one or change something in the current one.

And at this point, there are two key mistakes that affiliates usually make.

The first — affiliates start to change the advertising campaign without conducting a comparative analysis of its effectiveness. Or they change it according to the experience that they had with other campaigns.

As a result, the changes made may not lead to the desired result. Or even worsen performance.

The second mistake — hasty conclusions. So, several days or even a week have passed, but the creative does not give the desired effect.