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- Jun 11, 2018
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- 335
The brands scaling hardest in skincare aren't running the ads you'd expect. Here's what the data actually shows.
Key Takeaways: The skincare vertical on Meta is massive — nearly 350,000 ads in 30 days, with almost 50% targeting the US, and Shopify dominating the tech stack. The brands scaling hardest right now rely on long-form video creatives (often 1–6 minutes), split between UGC-style content and doctor/authority figure formats, and they’re driving traffic to a mix of product pages and advertorials. The real signal isn’t just who’s running the most ads — it’s who’s actively launching new ones while keeping existing creatives alive.
Watch the full tutorial on YouTube:
Skincare is one of those verticals where everybody knows there’s money, but most people have no idea what the winning campaigns actually look like. They’ll scroll through the Facebook Ads Library, see a few ads from brands they already know, and call it “research.”
That’s not research. That’s browsing.
I spent time pulling apart the skincare niche inside AdPlexity Social, and what I found was a lot more interesting than I expected. We’re talking 350,000 ads in the last 30 days alone — and the strategies the
Key Takeaways: The skincare vertical on Meta is massive — nearly 350,000 ads in 30 days, with almost 50% targeting the US, and Shopify dominating the tech stack. The brands scaling hardest right now rely on long-form video creatives (often 1–6 minutes), split between UGC-style content and doctor/authority figure formats, and they’re driving traffic to a mix of product pages and advertorials. The real signal isn’t just who’s running the most ads — it’s who’s actively launching new ones while keeping existing creatives alive.
Watch the full tutorial on YouTube:
Skincare is one of those verticals where everybody knows there’s money, but most people have no idea what the winning campaigns actually look like. They’ll scroll through the Facebook Ads Library, see a few ads from brands they already know, and call it “research.”
That’s not research. That’s browsing.
I spent time pulling apart the skincare niche inside AdPlexity Social, and what I found was a lot more interesting than I expected. We’re talking 350,000 ads in the last 30 days alone — and the strategies the
