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- Mar 26, 2025
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- 16
Strong ad creatives are one of the key success factors in gambling affiliate marketing. You can create them manually using your experience, tests, and A/B experiments — but that takes time, resources, and skills. A faster way is to analyze existing creatives using a casino ad spy tool. Let’s explore how to find gambling ad creatives and which keywords and filters help with that. We’ll use the spy tool Tyver as an example.
Here are some popular search methods:
- By keywords;
- By brand name or offer name;
- By links and utm tags;
- By funpage name or ID;
- Using the “app store” filter;
- By CTA — for example, “Download”, “Play”, etc.
How to spy on competitors ads using keywords: which phrases actually work?
The first thing that usually comes to mind is typing casino or gambling into the search bar. While this does return some results, they’re not always relevant. Such broad queries often bring up creatives from adjacent niches that aren’t specifically gambling-related.
You can find best ads for gambling much more effectively using more specific keywords:
- slot machine;
- deposit bonus;
- big win / x1000 win;
- blackjack;
- free spins (make sure to search
