Guide How to fight push ad fatigue

[Zeropark]

Hey guys!

Banner blindness, ad fatigue or market saturation can become a serious issue for your push ads campaigns — there’s no denying. That’s why we’ve decided to share our industry insights and help you overcome them.

Here’s a list of things to focus on when fighting the problem.

1. Go for e-commerce and travel vertical combined with holiday season offers targeted at desktop devices. In this way, you address highly motivated users, already proactively searching for products related to your angle.
   
   
2. Make the most of the last-minute shopping frenzy. But remember that you’re not the only one trying to benefit from the affiliate business during the holiday season.
   
   
3. Use spying tools wisely. If you want your ads to excel and get user attention they need to offer them what they need, in a form they haven’t necessarily seen five times during this morning already.
   
   
4. Fight banner blindness and creative fatigue by making your push ads look fresh, more diverse and also interactive. Strive for greater user engagement and boosting your push campaign performance.
   
   
5. Avoid ad burnout by improving your targeting choices. Work your way through granular targeting, swapping sets of ad creatives, also watching out