Case Study How I Got 16.47% Cashback 🤑 (on “Failed” Campaigns)

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Nick

🧙🏻‍♂️ Wizard 🔮
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As an affiliate media buyer, most of your campaigns will be a complete failure (see: the 80/20 rule). However, if you’re going to find those “winner” campaigns, you have to keep testing, gathering data, and “losing” money until you discover those campaigns that’ll make your yearly profit (and a whole lot more).

It’s super demotivating to run a bunch of campaigns where you only lose money. You might get depressed, say, “AM doesn’t work,” and throw in the towel as most people who attempt affiliate marketing with paid traffic do.

Most case studies you’ll find anywhere on the Internet are wildly profitable and paint an unrealistic picture of how affiliate marketing is.

This one will be a bit different…

Vertical: Online casino
Geo: T1
Traffic Type: Push Notifications
Tracker: NickTrack (aka my serverless tracker I built myself 😎)

Today, I’m going to show you some stats from a collection of test campaigns I ran earlier this year. Of course, money was “lost” because I was in the test stage, figuring out creatives, angles, landers, etc., to make this work.

To help illustrate more what I mean, let’s bring back my “Campaign Lifecycle” graphic:

group_1-png.29741


My
 
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