How do you typically structure your campaigns between your tracker and traffic source?

[Neemuzano]

Hi everyone,

How do you typically structure your campaigns between your tracker and traffic source?

Do you use a setup where one campaign in the tracker corresponds to multiple campaigns in the traffic source? For example:

• Tracker: Win iPhone 16 → Traffic Source: Win iPhone 16 3G
• Tracker: Win iPhone 16 → Traffic Source: Win iPhone 16 WiFi
• Tracker: Win iPhone 16 → Traffic Source: Win iPhone 16 3G+WiFi

Or do you create separate campaigns in the tracker to match each traffic source campaign? For instance:

• Tracker: Win iPhone 16 3G → Traffic Source: Win iPhone 16 3G
• Tracker: Win iPhone 16 WiFi → Traffic Source: Win iPhone 16 WiFi
• Tracker: Win iPhone 16 3G+WiFi → Traffic Source: Win iPhone 16 3G+WiFi

I’d love to hear your recommendations on