junaidazmat
Contributor
- Joined
- Dec 15, 2023
- Messages
- 25
Hi everyone & @Desha
I follow the rule of setting the Cost Cap at 50-70% of the offer payout (Lead optimization, 1 campaign = 1 ad set, all creatives inside). The problem is that at this cap my ad set barely spends, or doesn't spend at all.
For those of you who run Meta + Zeydoo successfully at a low cap:
1. How long do you wait at a low cap before raising it?
2. Do you start low and go up, or start higher and bring it down?
3. Does creative CTR matter a lot for getting delivery at a low cap?
4. When spend drops, do you duplicate the ad set with a higher cap inside the same campaign, or do you do something else?
5. At what point do you decide a campaign can't spend at that cap and kill it?
Any advice or examples would
I follow the rule of setting the Cost Cap at 50-70% of the offer payout (Lead optimization, 1 campaign = 1 ad set, all creatives inside). The problem is that at this cap my ad set barely spends, or doesn't spend at all.
For those of you who run Meta + Zeydoo successfully at a low cap:
1. How long do you wait at a low cap before raising it?
2. Do you start low and go up, or start higher and bring it down?
3. Does creative CTR matter a lot for getting delivery at a low cap?
4. When spend drops, do you duplicate the ad set with a higher cap inside the same campaign, or do you do something else?
5. At what point do you decide a campaign can't spend at that cap and kill it?
Any advice or examples would
