YouTube remains one of the biggest traffic sources online, but many creators still rely solely on YouTube Partner Program revenue. The reality is that some of the most successful publishers are using YouTube as a traffic engine to grow websites, blogs, and affiliate projects.
A few key lessons from experienced creators:

Content comes first – Consistency, originality, and genuine interest in your niche are still the foundation of growth.

SEO matters more than ever – Optimized titles, descriptions, keywords, and thumbnails help videos reach the right audience organically.

Drive viewers beyond YouTube – A website, blog, or landing page gives you more monetization options and greater control over your revenue.

Use CTAs strategically – Encourage viewers to visit your site for exclusive content, tools, guides, or resources. Natural CTAs often perform better than aggressive promotion.

Don't wait for YPP approval – While YouTube monetization has subscriber and watch-time requirements, traffic can be monetized through websites and landing pages long before reaching those milestones.
One interesting approach is combining YouTube traffic with Smart Links that automatically route visitors to the most relevant offers based on GEO, device, and other factors. For some publishers, this has become an additional revenue