Honest redirect speed test [Adsbridge, Bemob, Kintura, RedTrack, Thrive, Voluum]

[Voluum]

If you are curious about the test results but don’t care about the methodology and factors involved, here’s the

TL;DR version:

We have decided to test our tracker’s redirect speed using an external tool, and then compare it to other trackers’ speed.

Here are the results: we came on top in most locations but not all. We’ll improve there soon.

To run this test on your own, and decide for yourself if we (or your tracker if you don’t use Voluum yet) live up to your expectations; we make our test script available below and include all necessary details.


Long version:

What Elements Matter In the Redirect Speed?

Redirects are becoming more and more obsolete, and redirectless and cookieless tracking is becoming a thing. Still, good old redirects are very popular and heavily used for many traffic types.

There are four components of the redirect:

1. DNS lookup
2. SSL
3. Connection
4. Traffic server response time

We have control over some of them. What we can control depends on:

• Our infrastructure
• Our software

The infrastructure
Minimizing the distance between a server and where traffic comes from influences the connection speed the most.

Voluum has not one, not two, but seven server locations