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Follow Along Growing a Pinterest Content Site from 1M to 10M Monthly Impressions

WrathOfGod

Super Contributor
Joined
Oct 17, 2023
Messages
60
A quick suggestion on my last thread (thanks, @Nick ) gave me the push to do this properly — so here is my follow along. I run a content site that gets its traffic from Pinterest, and I am documenting the push from ~1 million impressions a month to 10 million.

The snapshot
  • Traffic source: Pinterest, 100% organic — no ad spend at all
  • Site: one content site, pages built with custom PHP and a database (programmatic, template-based)
  • Monetisation: Journey by Mediavine (display ads)
  • GEOs: USA + Canada
  • Where it stands (last 28 days): 1.0M impressions, 53.9K engagements, 13.0K saves, 4.4K outbound clicks
  • Goal: 10M monthly Pinterest impressions within ~6 months — and on the money side, grow the site from Journey to full Mediavine and towards $5,000/month. Longer term, I would like it to become the kind of asset that can be sold on Empire Flippers.

pinterest-overview-2026-10-28-jpg.82736

pinterest-graph-2026-10-28-jpg.82737


How I got to 1M (the backstory)
In mid-2025 I found a content idea with real demand on Pinterest, and I knew from others running similar sites that Pinterest traffic monetises well with display ads — good RPM
 
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