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- Feb 14, 2023
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Imagine this: you launch a fresh ad campaign on Google Ads, Facebook Ads, or TikTok Ads, expecting a steady flow of traffic and conversions. But suddenly — bam! — your account gets flagged, and your payments are frozen. Sounds familiar? You’re not alone. Payment issues and unexpected freezes are among the top reasons advertisers face disruptions. According to industry data, account suspensions due to payment irregularities have surged by over 30% in the past two years. And in most cases, businesses are left scrambling to get their campaigns back on track while losing valuable time and momentum.
But why does this happen? The reasons vary — from suspected fraudulent transactions and security triggers to policy violations and mismatched billing details. For instance, using virtual cards or funding ads from a different country than your registered business location can easily trigger Facebook’s risk detection systems. Scaling too fast, running multiple new campaigns without prior ad activity, or exceeding typical spending patterns can also lead to payment holds.
In the following sections, we’ll break down expert strategies and tools to keep your campaigns running smoothly — without the headache of frozen payments.