Follow Along From Traffic to Trust: Creating an Email funnel that works long after the click

[peterh]

Hello AffLIFTers,

I’ve been hanging out here on affLIFT for some time now—reading threads, following along on other people’s journeys, learning a ton in the background… but up until now, I haven’t really shared anything myself. So I figured it’s time to step out of lurking mode and finally start contributing.
This is going to be my first post. It’s not flashy. It’s not optimized. But hopefully, it’ll be valuable to someone else who’s building something similar.

A big shoutout and THANKS to @Varun @JonathanB and @DEADZ for via your posts and follow-alongs inspiring me to do this.

The idea for this project has been bouncing around in my head for a while; I want to build an asset that can be re-used, something that builds over time, something that doesnt disappear just because the campaign money is depleted and the traffic ends.

What I’m doing
I’m creating an email funnel. Simple idea, not-so-simple execution

The plan is to:

1. Drive traffic to a landing page
2. Offer a lead magnet
3. Get people onto a list
4. Deliver value through an autoresponder sequence
5. Then start promoting relevant offers down the line via weekly broadcasts

I will be using paid traffic—but instead