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The absolute biggest event in football is live until July 19th. Are your offers ready?
The 2026 FIFA World Cup is expected to attract 6 billion spectators this time around, and any of them could become one of your future customers.
We at Galaksion have prepared a comprehensive guide for your World Cup strategy, including:
- top verticals, formats, GEOs, and recommended rates;
- a pre-launch checklist to secure your benefits from day one;
- 5 optimization tricks that will keep your ad campaigns profitable weeks in.
Read the full guide now and make the most of the world’s favorite football tournament!
Basic info about the 2026 FIFA World Cup
Duration: June 11 – July 19, 2026
Hosts: Canada, Mexico, and the United States (= keep North American time zones in mind)
Teams competing: 48
Total matches: 104
For the first time ever, the World Cup will be hosted by three nations and played in a new 48-team format. The 2026 installment will be the largest in FIFA history, opening even more opportunities for advertisers like you to


