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If you’re working with Google Ads, you know that verification can sometimes be a time-consuming and unpredictable process. One of the faster and more reliable ways to complete business verification is by using a D-U-N-S number — a unique identifier for companies used globally for business verification purposes.
It’s important to note that this method is available only for European accounts and exclusively for accounts registered as an Organization. If your account is registered under an individual’s name, this approach won’t apply.
Here’s a step-by-step guide to completing verification smoothly and efficiently using the D-U-N-S system.
Step 1: Select a Company with a Valid D-U-N-S Number

Before setting up your payment profile, visit the official D-U-N-S website (https://dunsnumberlookup.dnb.com/en-gb/home). You’ll use this resource to find a company whose data you’ll later use for the verification process.
- Enter any keyword or city in the search field
- Choose a company from the results — ideally one that appears reputable but isn’t widely recognized
- Copy the company’s name and full address