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Facebook / Meta Pixel Issues

ProfitOn
f40

f40

Super Contributor
Joined
Nov 24, 2018
Messages
113
Has anyone had any experience with FB showing far more conversions than are tracking with the utm tags in analytics?

In this case MTD I am seeing 50 website purchases within FB via the pixel data and in analytics with the utm tags I am seeing 5.

Its
 
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