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Effective Budget Allocation on Facebook Accounts.

RollerAds

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Today, we will discuss how to effectively allocate budgets on Facebook accounts with different daily limits—$25, $50, $250, and $1500. Our focus will be on the gambling vertical (scheme traffic), which is a highly interesting area in affiliate marketing. Here are some tips based on the personal experience of one of our authors. These insights will help you manage your budget effectively when running ads on Facebook.



$25 Daily Budget

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1) 1-1-1 Strategy: Use one campaign, one ad set, and one ad. This approach is best for small budgets, especially in Tier-1 countries, where duplicating ad sets isn't effective.

2) Focus on Conversions: Given the limited budget, it can be challenging to convert subscribers into deposits. Prioritize precise targeting and optimization to maximize results.



$50 Daily Budget

1) Continue 1-1-1 Strategy: This strategy remains effective. Scale by increasing the number of accounts rather than ad sets or ads.
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2) Campaign Budget Optimization (CBO): Set the budget at the campaign level, allowing Facebook to distribute it among ad sets for optimal results.
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  • Example: 1 campaign, 3 ad sets, 1 ad (1-3-1 strategy).


3)
 
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