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- Jun 11, 2018
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- 333
How the affiliate model is being rewired, and what to do about it before the broker era ends completely
The broker era in affiliate marketing is ending. Not slowly, not maybe, not in some theoretical future state. It's happening now, in the consolidation of networks, the rising floor on Meta CPMs, and the simple fact that advertisers don't need middlemen the way they used to.Vik Vallo has been watching this long enough to have a framework for it. Twenty years in the affiliate and performance marketing space. Affiliate World speaker. Founder of The LTV Game community on Skool. He sat down with us on Episode 2 of Behind the Ads and gave us the most direct take on where this industry is heading that we've heard in a long time.
His central claim: "Affiliate is just another word for licensing a product."
His warning: "You will be out of business if you think you can be promoting something you don't own."
This post breaks down Vik's framework. The worlds of e-com and lead gen have merged. The affiliate model is becoming licensing. Influencers are absorbing the high-leverage role traditional affiliates used to
