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There are lots of myths about push notifications, from claims that the traffic is low-quality to the idea that this traffic format doesn't convert at all and is dying out. Because of these myths, even experienced affiliates are scared to use them. The team from the MyBid advertising network decided to briefly share their experience to clarify whether these myths have some truth to them or if they are just rumors.
Nine years later, people are still saying push notifications are dying. But the stats show otherwise.
Data from Statista shows that push advertising is worth $3 billion in the ad market. And that's just for Web Push. There's also In-Page Push, which are notifications that pop up when you visit a page. These don't need a subscription and work for iOS users too. Today, both affiliate marketers and big brands are using push notifications, as shown by the huge numbers.
Myth #1: Push notifications are dead, just like pop-ups – Only beginners use them
There was a time when push traffic started to drop. For example, in 2015, many people stopped using push notifications because of Google's new policies.Nine years later, people are still saying push notifications are dying. But the stats show otherwise.
Data from Statista shows that push advertising is worth $3 billion in the ad market. And that's just for Web Push. There's also In-Page Push, which are notifications that pop up when you visit a page. These don't need a subscription and work for iOS users too. Today, both affiliate marketers and big brands are using push notifications, as shown by the huge numbers.
