Do Influencers Understand Impressions?

[InkNToner]

In the age of social media, everyone with a smartphone and a sizable follower count fancies themselves an influencer. But how many of these self-proclaimed digital tastemakers actually deliver on the promise of influence? It’s a question that brands—and the influencers themselves—must grapple with in an increasingly saturated online ecosystem.

At the top of the influencer hierarchy stand the Kardashians, Paris Hilton, and other household names. When Kim Kardashian promotes a product to her millions of followers, sales surge almost instantaneously. The “Kardashian Effect” isn’t just hype; it’s a proven phenomenon that’s turned luxury brands and indie startups alike into overnight sensations. It’s no surprise that companies clamor to send these celebrities free swag in the hopes they’ll wear, use, or post about it online. Read More