Digital marketing forecasts and trends for 2022

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Keep up with the times and read about how experts envision digital marketing in the coming year, what they predict and forecast. We’ve gathered opinions from Forbes, Deloitte, Merehead, and other renowned publications.

View the original article on the Academy blog.

• Content

High-quality content remains relevant to users and search engines. The latter are improving in promoting valuable, original content relevant to user queries.

Video content is growing more popular among users, and this is confirmed by a number of studies. For example, 93% of respondents state that videos can be a potent tool in product promotion. This means video reviews are still a trendy thing.

Besides, most social media already invite users to post short clips: TikTok, Snapchat, Instagram (Reels), and YouTube Shorts. Studies revealed that in the US more videos are being uploaded in 30 days than prominent American television networks have created in the past 30 years.

More companies employ augmented reality and interactivity in storytelling. For one, Starbucks has developed the Starbucks Cup Magic app which allows users to animate their coffee cups with five characters.

Podcasts, especially educational ones, keep seeing good demand. Today, podcasts can be a powerful way for