- Joined
- Sep 7, 2018
- Messages
- 163
GENERAL INFORMATION
- Romania is a fast developing economy in the European Union with a GDP per capita 10813,72 $ in 2017;
- GDP growth rate has seen a huge boom in 2017 with 7.3%. Then, there was a slowdown (4% in 2018) and it’s expected to reach 3.3% in 2019;
- Romanian is the official language. We suggest making creatives in Romanian, rather than in English. Besides, do not use the Google Translator, it’s much better to pay a translator for a quality text;
- The main ethnic group are the Romanians (88.9% of the total population);
DEVICE USAGE (percentage of the population)
60% of Romanians use smartphones and the distribution of laptop and tablet usage is 56% and 23% respectively.
DIGITAL AD SPEND
The overall digital ad spend growth reached 16.1% in 2017, three percent higher than the European average.
Data also proves that display ads remain dominant on the market (89,6%). However, we also observe digital video ad spend growth at 36.2% in 2017.
E-COMMERCE VALUE (STATISTA)
- Revenue in the eCommerce market amounts to US$2,809m in 2019;
- Revenue is expected to
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