Guide Digital Advertising Overview: Romania (by MGID)

kaminari

MGID

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GENERAL INFORMATION
  • Romania is a fast developing economy in the European Union with a GDP per capita 10813,72 $ in 2017;
  • GDP growth rate has seen a huge boom in 2017 with 7.3%. Then, there was a slowdown (4% in 2018) and it’s expected to reach 3.3% in 2019;
  • Romanian is the official language. We suggest making creatives in Romanian, rather than in English. Besides, do not use the Google Translator, it’s much better to pay a translator for a quality text;
  • The main ethnic group are the Romanians (88.9% of the total population);
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DEVICE USAGE (percentage of the population)

60% of Romanians use smartphones and the distribution of laptop and tablet usage is 56% and 23% respectively.

DIGITAL AD SPEND

The overall digital ad spend growth reached 16.1% in 2017, three percent higher than the European average.

Data also proves that display ads remain dominant on the market (89,6%). However, we also observe digital video ad spend growth at 36.2% in 2017.

E-COMMERCE VALUE (STATISTA)
  • Revenue in the eCommerce market amounts to US$2,809m in 2019;
  • Revenue is expected to
 
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