Chrome 80 Blocking Push Notifications

[Luke]

We have had quite a few discussions already about Chrome blocking push notifications, but SEJ published an article yesterday that goes into a lot of detail about how Google will be blocking them in Chrome 80, which is planned to be released on February 4 (next month):

Chrome 80 Will Block Push Notification

Chrome 80 features push notification blocking. Publishers urged to take action to prevent notification blocking.

www.searchenginejournal.com

Here are the contents of the article:

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Google’s Chrome version 80 will begin blocking website push notifications. While Chrome will allow users to opt-in to the push blocking, some sites will be automatically enrolled into the blocking feature. Publishers and developers are urged to read Google’s best practices to avoid having their push notifications blocked.

Automatic Push Notification Blocking
There are two situation in which Chrome will blog push notifications.

The first scenario is for users who consistently block push notification. Those users will not have to manually turn on push notification blocking. Blocking will be enabled by default.

The second situation is for websites that have low opt-in rates to their push-notifications.

Automatic enrollment in push notification blocking will increase as Google gathers data.

Penalties for Abusive Websites
Google warned that websites that abuse push notification to deliver ads or malware or who use them for “deceptive