Case study: Perfect match with 54% ROI 💘

[Roller Ads]

We’re all looking for the perfect match. And if you’re an affiliate marketer, what could be better than a match that delivers high ROI?


In this case study, we played matchmaker by pairing CpaRoll offers with RollerAds’ high-performing traffic. The spark was real: 54% ROI and a higher overall payout. Why so? Because when you run any CpaRoll offer on our platform, your payout isn’t subject to margin—so you profit more.

Sounds like a perfect match? Let’s put romance aside and look at the numbers.

Below, you’ll find a step-by-step breakdown of the launch, optimization process, and final results. Let’s roll!

Launch: Where the spark began​

For this match, we decided to take Sweepstakes offers and pair them with RollerAds push traffic. Here’s the full setup:

Format: Push

Vertical: Sweepstakes

GEO: United States

Bid model: CPC

CpaRoll offers: Offer 1 ($3 payout), offer 2 ($4.25 payout), offer 3 ($4 payout)

Step 1: Choosing the format and bid model.

Step 2: Naming the campaign and adding the target URL.

In our previous case study, we explained how to add multiple offers to a single campaign. Check it out if you need a hand with this.

Step 3: