Campaign Optimizations: Landing Page Or Ad Copy

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ck24333

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Joined
Aug 11, 2020
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3
Hi Guys,

Hope you can help me with this (im new to CPA and push traffic)

When making campaign optimizations, what is more important - testing and optimizing the lander, or testing and optimizing the ad copy. I know that ideally you want to do both, but I want to have an idea of which aspect usually has a bigger impact, so i can put my focus there and test more etc.

Reason being is that i have a campaign with an ROI of 0.5 currently, and im triying to figure out if i should do lots of creative tests first, or lots of landing page test first. (FYI my sources have already been optimized - my campaign is
 
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